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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Bottom of funnel

Also called: BOFU

ELI5

Late-stage decision and conversion activity near purchase.

Used in conversation

“The growth review needs to show the trade-off behind bottom of funnel.”

Pitch context

You will see “Bottom of funnel” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Decision stageThe search label “Bottom of funnel” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.