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Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Business review

Also called: customer review

ELI5

A recurring customer meeting reviewing outcomes, usage, priorities and next actions.

Used in conversation

“The account review should connect business review to the customer’s intended outcome.”

Pitch context

You will see “Business review” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.