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Dictionary by pitch.dog
Business & revenue models · Core

Business-to-business

Also called: B2B

ELI5

A business sells to other businesses.

Used in conversation

“The B2B sales cycle involves several decision-makers.”

Definition

A model in which a company sells primarily to other organisations.

Here “Business-to-business” means: A model in which a company sells primarily to other organisations.

Pitch context

You will see “Business-to-business” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.