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Dictionary by pitch.dog
Decision narrative & persuasion · Core

Buy-in

Also called: stakeholder buy-in

ELI5

People are willing to support the plan.

Used in conversation

“Do not confuse polite silence with buy-in.”

Definition

Informal term for the support or commitment needed from people affected by a proposal.

Here “Buy-in” means: Informal term for the support or commitment needed from people affected by a proposal.

Pitch context

You will see “Buy-in” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.