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Dictionary by pitch.dog
Buyer, account & deal roles · Working

Buying centre

Also called: buying center

ELI5

The network of users, influencers, gatekeepers and decision-makers involved in organisational purchasing.

Used in conversation

“The account plan should show how buying centre affects the next step.”

Pitch context

You will see “Buying centre” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.