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Dictionary by pitch.dog
Strategic choices & advantage · Core

Capability

Also called: organisational capability

ELI5

Something the organisation can reliably do.

Used in conversation

“The strategy requires a pricing capability we do not yet have.”

Definition

The repeatable ability of an organisation to perform an activity and produce an outcome.

Here “Capability” means: The repeatable ability of an organisation to perform an activity and produce an outcome.

Pitch context

You will see “Capability” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.