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Dictionary by pitch.dog
Business deck types · Core

Case study

Also called: customer case study, success story

ELI5

A real example used to prove something worked.

Used in conversation

“The case study needs a measurable result and permission to name the client.”

Definition

A structured account of a real example showing a problem, approach, work and result.

Here “Case study” means: A structured account of a real example showing a problem, approach, work and result.

Pitch context

You will see “Case study” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.

Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.