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Dictionary by pitch.dog
Markets, industries & categories · Core

Category

Also called: product category

ELI5

A group of offers customers see as related.

Used in conversation

“The company is trying to create a new category.”

Definition

A recognised group of products or services considered similar by customers, retailers, analysts or regulators.

Here “Category” means: A recognised group of products or services considered similar by customers, retailers, analysts or regulators.

Pitch context

You will see “Category” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.