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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Working

Causal inference

Also called: causal analysis

ELI5

Methods for estimating whether and how an intervention caused an outcome.

Used in conversation

“How are we defining causal inference in this deck?”

Pitch context

You will see “Causal inference” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.