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Dictionary by pitch.dog
Customers, users & segmentation · Core

Champion

Also called: internal champion

ELI5

An insider who wants the proposal to succeed.

Used in conversation

“Our champion needs evidence to persuade finance.”

Definition

A person inside a target organisation who actively supports a solution and helps it progress.

Here “Champion” means: A person inside a target organisation who actively supports a solution and helps it progress.

Pitch context

You will see “Champion” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.