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Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Channel

Also called: distribution channel

ELI5

The way the business reaches customers.

Used in conversation

“The canvas lists partners, but the channel economics are missing.”

Definition

A route through which a company reaches, sells to, delivers to or communicates with customers.

Here “Channel” means: A route through which a company reaches, sells to, delivers to or communicates with customers.

Pitch context

You will see “Channel” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ChannelThe same visible label “Channel” names different concepts.
When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.