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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Cohort

Also called: analysis cohort

ELI5

A group sharing a start period or defined characteristic for comparative analysis.

Used in conversation

“Compare cohort with the baseline cohort before calling it growth.”

Pitch context

You will see “Cohort” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • CohortThe same visible label “Cohort” names different concepts.
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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.