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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Cohort analysis

Also called: cohort tracking

ELI5

Comparison of behaviour or outcomes across defined cohorts over time.

Used in conversation

“Compare cohort analysis with the baseline cohort before calling it growth.”

Pitch context

You will see “Cohort analysis” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.