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Startup traction, burn & capital efficiency · Core

Cohort retention

Also called: retention cohort

ELI5

How many customers from the same start period remain.

Used in conversation

“Cohort retention stabilises after month six.”

Definition

The percentage of a defined starting group still active or paying after a stated time.

Here “Cohort retention” means: The percentage of a defined starting group still active or paying after a stated time.

Pitch context

You will see “Cohort retention” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup traction, burn & capital efficiency.

Why it matters: It helps a reader interpret startup traction, burn & capital efficiency without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Cohort chartThe search label “retention cohort” can route to both entries.
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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.