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Dictionary by pitch.dog
Sales process & qualification · Core

Cold outreach

Also called: cold investor outreach, cold email, cold call

ELI5

Unsolicited contact with a prospect who has not indicated prior interest.

Used in conversation

“Do not move the opportunity until cold outreach is confirmed.”

Pitch context

You will see “Cold outreach” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: In sales process & qualification, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

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Sources & evidence · 8

Direct term-level sources and supporting source families.