Competitive rivalry
Also called: industry rivalry
ELI5
How strongly current competitors fight for the same business.
Used in conversation
“Competitive rivalry is increasing as growth slows.”
Definition
The intensity of competition among existing organisations in a market.
Here “Competitive rivalry” means: The intensity of competition among existing organisations in a market.
Pitch context
You will see “Competitive rivalry” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.
Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.
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See how pitch.dog can helpSources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16