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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Compound growth

Also called: compounding

ELI5

Growth in which each period builds on the prior period's accumulated base.

Used in conversation

“Compare compound growth with the baseline cohort before calling it growth.”

Pitch context

You will see “Compound growth” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.