Concept
Also called: product concept
ELI5
The basic idea before it is built.
Used in conversation
“The concept still needs evidence of the problem.”
Definition
An early idea describing a potential product, service or solution.
Here “Concept” means: An early idea describing a potential product, service or solution.
Pitch context
You will see “Concept” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.
Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.
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See how pitch.dog can helpSources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16