Skip to content
Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Convenience sample

Also called: accessible sample

ELI5

A sample selected mainly because participants are easy to reach.

Used in conversation

“Which sample and method support the conclusion about convenience sample?”

Pitch context

You will see “Convenience sample” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.