Attribution, incrementality & effectiveness · Working
Conversion lift
Also called: lift study
ELI5
Estimated additional conversions caused by an advertising intervention.
Used in conversation
“The number is useful only if everyone calculates conversion lift the same way.”
Pitch context
You will see “Conversion lift” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.
Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Brand-lift studyThe search label “lift study” can route to both entries.
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See how pitch.dog can helpSources & evidence · 5
Direct term-level sources and supporting source families.
- Google Analytics Help — Google Analytics dimensions and metricsDirect source · primary · checked 2026-08-16
- Interactive Advertising Bureau — Measurement guidelines and standardsDirect source · institutional · checked 2026-08-16
- American Marketing Association — Definitions of Marketing and BrandSupporting source family · institutional · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceSupporting source family · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingSupporting source family · primary · checked 2026-08-16