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Dictionary by pitch.dog
Digital marketing metrics · Core

Conversion rate

Also called: CVR

ELI5

Conversions divided by an eligible base such as visitors, clicks or sessions.

Used in conversation

“The number is useful only if everyone calculates conversion rate the same way.”

Pitch context

You will see “Conversion rate” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.