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Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Cookie consent

Also called: tracking consent

ELI5

A mechanism for obtaining or recording choices about browser tracking and storage.

Used in conversation

“Do not describe cookie consent as agreed until the operative document says so.”

Pitch context

You will see “Cookie consent” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.