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Dictionary by pitch.dog
Digital marketing metrics · Core

Cost per lead

Also called: CPL

ELI5

Marketing cost divided by leads generated.

Used in conversation

“How are we defining cost per lead in this deck?”

Pitch context

You will see “Cost per lead” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.