Skip to content
Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Customer success

Also called: CS

ELI5

A function focused on helping customers achieve intended outcomes and continue or expand the relationship.

Used in conversation

“Track customer success before the renewal conversation starts.”

Pitch context

You will see “Customer success” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.