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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Daily active users

Also called: DAU

ELI5

Unique users meeting the activity definition on a day.

Used in conversation

“What happens to daily active users after the initial acquisition spike?”

Pitch context

You will see “Daily active users” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.