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Dictionary by pitch.dog
Marketing strategy & planning · Working

Demand capture

Also called: intent capture

ELI5

Activity designed to convert existing active demand into enquiries, leads or sales.

Used in conversation

“Which audience, channel and period does demand capture cover?”

Pitch context

You will see “Demand capture” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.