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Dictionary by pitch.dog
Requirements, stories & service design · Core

Design brief

Also called: creative brief, product design brief

ELI5

A short explanation of what design needs to solve.

Used in conversation

“The design brief should separate fixed constraints from assumptions.”

Definition

A document framing the problem, audience, constraints, objectives and required design work.

Here “Design brief” means: A document framing the problem, audience, constraints, objectives and required design work.

Pitch context

You will see “Design brief” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches requirements, stories & service design.

Why it matters: It helps a reader interpret requirements, stories & service design without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Creative briefThe search label “Creative brief” can route to both entries.
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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.