Skip to content
Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Desired outcome

Also called: customer outcome

ELI5

The result the customer hopes to achieve.

Used in conversation

“Measure the desired outcome in the customer's terms.”

Definition

A specific result the customer wants from completing a job.

Here “Desired outcome” means: A specific result the customer wants from completing a job.

Pitch context

You will see “Desired outcome” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.