Skip to content
Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Working

Diagnostic metric

Also called: explanatory metric

ELI5

A measure used to understand why a primary outcome changed.

Used in conversation

“Compare diagnostic metric with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Diagnostic metric” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Direct term-level sources and supporting source families.