Skip to content
Dictionary by pitch.dog
Channels, media & distribution · Core

Digital out-of-home

Also called: DOOH

ELI5

Digitally displayed out-of-home advertising.

Used in conversation

“Which audience, channel and period does digital out-of-home cover?”

Pitch context

You will see “Digital out-of-home” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Direct term-level sources and supporting source families.