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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

Diminishing returns

Also called: diminishing marginal returns

ELI5

Declining additional output from successive increases in input.

Used in conversation

“How are we defining diminishing returns in this deck?”

Pitch context

You will see “Diminishing returns” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.