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Dictionary by pitch.dog
Business & revenue models · Core

Distribution model

Also called: route-to-market model

ELI5

How the product gets to customers.

Used in conversation

“The distribution model shifts from distributors to direct sales.”

Definition

The channels and relationships through which an offer reaches customers.

Here “Distribution model” means: The channels and relationships through which an offer reaches customers.

Pitch context

You will see “Distribution model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.