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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Dormant users

Also called: inactive users

ELI5

Users who remain registered but have not met the activity definition for a specified period.

Used in conversation

“The team needs one controlled copy of dormant users, with an owner and date.”

Pitch context

You will see “Dormant users” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.