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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Drop-off rate

Also called: abandonment rate

ELI5

The proportion failing to continue from one stage to another.

Used in conversation

“The number is useful only if everyone calculates drop-off rate the same way.”

Pitch context

You will see “Drop-off rate” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.