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Dictionary by pitch.dog
Channels, media & distribution · Core

Earned media

Also called: publicity

ELI5

Attention or coverage obtained from others rather than directly purchased.

Used in conversation

“Define earned media before we compare campaign performance.”

Pitch context

You will see “Earned media” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.