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Dictionary by pitch.dog
Buyer, account & deal roles · Core

Economic buyer

Also called: budget holder, budget owner

ELI5

The person with authority over the budget or final financial approval.

Used in conversation

“Sales needs one agreed definition of economic buyer before the forecast review.”

Pitch context

You will see “Economic buyer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • BuyerA buyer may participate in evaluation or purchase; the economic buyer controls or authorises the budget and final commercial decision.
  • Budget holderThe search label “Budget holder” can route to both entries.
  • Budget ownerThe search label “budget owner” can route to both entries.
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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.