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Go-to-market models & channels · Working

Embedded distribution

Also called: embedded channel

ELI5

Distribution achieved by placing a product or service inside another product, workflow or platform.

Used in conversation

“The process map needs an exception path for embedded distribution.”

Pitch context

You will see “Embedded distribution” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.