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Dictionary by pitch.dog
Needs, jobs & value propositions · Working

Emotional job

Also called: emotional need

ELI5

How the customer wants to feel.

Used in conversation

“Confidence before the board review is an emotional job.”

Definition

The way a customer wants to feel or avoid feeling in a situation.

Here “Emotional job” means: The way a customer wants to feel or avoid feeling in a situation.

Pitch context

You will see “Emotional job” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.