Skip to content
Dictionary by pitch.dog
Digital marketing metrics · Working

Engaged session

Also called: engaged visit

ELI5

A session meeting a platform's engagement criteria.

Used in conversation

“The number is useful only if everyone calculates engaged session the same way.”

Pitch context

You will see “Engaged session” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Direct term-level sources and supporting source families.