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Dictionary by pitch.dog
Retention, churn & expansion · Core

Expansion ARR

Also called: expansion revenue

ELI5

Additional annual recurring revenue generated from existing customers.

Used in conversation

“How are we defining expansion ARR in this deck?”

Pitch context

You will see “Expansion ARR” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.