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Dictionary by pitch.dog
Business charts & exhibits · Core

Funnel chart

Also called: conversion funnel chart

ELI5

A chart showing how many people remain at each stage.

Used in conversation

“The funnel chart exposes the biggest drop-off after the demo.”

Definition

A chart showing how a population narrows through sequential stages such as leads, opportunities and customers.

Here “Funnel chart” means: A chart showing how a population narrows through sequential stages such as leads, opportunities and customers.

Pitch context

You will see “Funnel chart” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business charts & exhibits.

Why it matters: It helps a reader interpret business charts & exhibits without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.