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Dictionary by pitch.dog
Customers, users & segmentation · Core

Gatekeeper

Also called: access gatekeeper

ELI5

Someone who controls whether you reach the right people.

Used in conversation

“Procurement is the gatekeeper, not the economic buyer.”

Definition

A person or process controlling access to a decision-maker or next stage.

Here “Gatekeeper” means: A person or process controlling access to a decision-maker or next stage.

Pitch context

You will see “Gatekeeper” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.