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Dictionary by pitch.dog
Business deck sections · Core

Go-to-market slide

Also called: GTM slide

ELI5

The slide that shows how customers will be acquired.

Used in conversation

“The go-to-market slide should name channels, economics and sequence.”

Definition

A slide explaining how the company will reach, win and serve target customers.

Here “Go-to-market slide” means: A slide explaining how the company will reach, win and serve target customers.

Pitch context

You will see “Go-to-market slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.

Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.