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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Growth loop

Also called: compounding loop

ELI5

A system in which an output of one cycle becomes an input that supports further growth.

Used in conversation

“What happens to growth loop after the initial acquisition spike?”

Pitch context

You will see “Growth loop” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.