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Dictionary by pitch.dog
Prototype, MVP, pilot & release stages · Working

Hard launch

Also called: full launch

ELI5

A major public release.

Used in conversation

“The hard launch waits until support capacity is ready.”

Definition

A broad, highly visible launch with full marketing or distribution support.

Here “Hard launch” means: A broad, highly visible launch with full marketing or distribution support.

Pitch context

You will see “Hard launch” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.

Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.