Skip to content
Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

Holdout group

Also called: persistent control, control group

ELI5

An eligible group deliberately not exposed to an intervention for comparison.

Used in conversation

“Compare holdout group with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Holdout group” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Control groupThe search label “Control group” can route to both entries.
When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 7

Direct term-level sources and supporting source families.