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Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Implied claim

Also called: implicit claim

ELI5

A claim communicated indirectly through context, imagery or overall impression.

Used in conversation

“Counsel wants implied claim clarified before anyone signs.”

Pitch context

You will see “Implied claim” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.