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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

In-depth interview

Also called: IDI

ELI5

A qualitative one-to-one interview exploring experience, motivation and meaning.

Used in conversation

“The finding on in-depth interview is directional, not universal.”

Pitch context

You will see “In-depth interview” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.