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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Working

Incremental conversion

Also called: incremental action

ELI5

A conversion estimated to have occurred because of the marketing intervention.

Used in conversation

“How are we defining incremental conversion in this deck?”

Pitch context

You will see “Incremental conversion” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.