Insight
Also called: customer insight
ELI5
A finding that helps the team make a better decision.
Used in conversation
““Users dislike forms” is not yet a useful insight.”
Definition
A useful interpretation of evidence that changes understanding or action.
Here “Insight” means: A useful interpretation of evidence that changes understanding or action.
Pitch context
You will see “Insight” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.
Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Customer researchThe search label “customer insight” can route to both entries.
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Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16